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"Tech Talks: Ad Tech Tackles Sustainability"

Understanding digital advertising’s carbon footprint. Setting the standards for sustainability success. The Do’s and Don’ts of sustainability marketing.

Join us as we gather a group of experts to unpack how the digital advertising industry is addressing the most pressing issue of our time: the climate crisis and sustainability. We’ll talk about carbon neutral ad buying solutions, sustainable technologies and how the industry is working toward a sustainable future.

Session 1: 12pm - 12:35pm ET

Understanding digital advertising’s carbon footprint

This session will break down the basics of how advertising is contributing to climate change and how it can mitigate its emissions impact.

Experts will discuss key sustainability metrics and debate solutions and approaches in the digital advertising marketplace.

Attendees will walk away with a basic understanding of where to begin their digital advertising sustainability journey.
 

Speakers:

• John Osborn, USA director, Ad Net Zero

• Anthony Katsur, CEO, IAB Tech Lab

• Gaby Sethi, Global Head of Impact, Assembly Global

 

Session 2: 12:40pm - 1:15pm ET

Setting the standards for sustainability success

The digital ad industry is working to become more sustainable, but it lacks a commonly adopted set of metrics and use cases for the industry to align on.

This panel will foster a discussion about where the industry is leaning into different standards, challenges and gaps within proposed solutions, and how we can adopt a consensus.

 

Speakers: 

• Krystal Olivieri, global chief innovation officer, GroupM & Choreograph
• Brian O’Kelley, CEO and cofounder, Scope3 
• Catherina Kowsoleea, head of global media and partnerships, Philips

 

Session 3: 1:20pm - 1:55pm ET

The Dos and Don’ts of sustainability marketing

Brands want to communicate about their sustainability efforts and goals, but are often afraid of being called out for greenwashing.

This panel of brands and agency leaders will discuss how brands can navigate this tricky balance and what tools or technologies exist to help.  

 

Speakers:

• Sara Burnett, VP of food beliefs, sustainability and PR, Panera Bread
• Allison Pepper, EVP, government relations and sustainability, 4As
• Aaron Tabas, VP of content strategy and innovation, Vox Creative

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