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"Campaign US Tech Talks: Navigating a Streaming-First Marketplace"

This Tech Talks LIVE webinar will gather media buying and sales experts to discuss how TV buying strategies are changing as the streaming market continues to dominate.

As streaming TV viewership continues to gain on linear, the TV advertising marketplace is undergoing a seismic shift. As advertisers converge their linear and TV buying and measurement budgets, media owners are rapidly adapting their sales approaches, businesses and technology solutions to meet their needs. The collision of streaming and e-commerce also opens up new consumer behaviors that brands can take advantage of.

Speakers: 

• Daniel Tjondronegoro, cofounder, Beatgrid  
• Avinash Kaushik, chief strategy officer, Croud 
• Moderator: Alison Weisbrott, editor in chief, Campaign US

Offered Free by: Beatgrid
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