Desire, solutions and the road ahead
Never has it been more important for agencies to manage pricing effectively.
Pricing across creative and media in the ad industry has always been tricky. Now, with an uncertain economic situation and the growth of AI, there’s a more pressing need to bring greater rigor to the process.
But how to price for an idea, a strategy, creativity?
Billing for time doesn’t cut it in this industry. And how do you deal with often-necessary over-servicing?
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